So you’ve written your release, got your contacts sorted, carefully put said contacts in to mail wizard and you're just about to click that send button...is there something you’ve forgotten? No I don’t mean to spell check and proofread your release as I’m sure that would’ve been top on your list. What I mean is...
Is the link you’ve sent to your site working?
No point in sending out a mass email to journalists when your website isn’t working properly...because you will not get a second chance. So please, before hitting that all important send button you need to check, double check and triple check your website.
Tuesday, 21 April 2009
Monday, 20 April 2009
PR Offers....get them whilst they're hot
I hope everyone is enjoying the sunshine, I’ve got some great PR offers at the moment, however you’ll have to move fast as only one person per offer. I’m going to be around all evening (20/04/09) and about for the next few days if you want to discuss anything you can catch me on email - hello @ kochou.co.uk or msn rach@kochou.co.uk
So the offers:
Offer One
3 Release package - Special offer price £550
What you get:
A 90 minute online consultation {split in to three 30 minute sessions}
3 press releases written and distributed to a tailor made contact list
Press releases followed up and a report sent to you on their progress
A press kit compiled
Offer Two
Press Release - Written only - £125
30 minute online consultation on your business and to discuss angles for your release/media pitch
A Press Release produced for you to distribute to your own contacts
Offer Three
Press Release written and Distributed - £175
30 minute online consultation on your business and to discuss angles for your release/media pitch
A Press Release produced and sent to you for approval
Your release distributed to a tailor made contact list
Offer Four
PR consult - £65 **** no limit on numbers for this offer...
If you want to do your own PR but are struggling to come up with some creative ideas and need advice and help on where to take your campaign we are offering a PR consultation package.
What you get:
- 60 minute online session to discuss your business, your current PR and marketing and some ideas
- Templates: Press release, media sheet
- Advice sheets: You will receive tips and hints on how to write a press release and compiling a press kit
- A personalised to do list based on the initial consultation
- 14 days email support
So the offers:
Offer One
3 Release package - Special offer price £550
What you get:
A 90 minute online consultation {split in to three 30 minute sessions}
3 press releases written and distributed to a tailor made contact list
Press releases followed up and a report sent to you on their progress
A press kit compiled
Offer Two
Press Release - Written only - £125
30 minute online consultation on your business and to discuss angles for your release/media pitch
A Press Release produced for you to distribute to your own contacts
Offer Three
Press Release written and Distributed - £175
30 minute online consultation on your business and to discuss angles for your release/media pitch
A Press Release produced and sent to you for approval
Your release distributed to a tailor made contact list
Offer Four
PR consult - £65 **** no limit on numbers for this offer...
If you want to do your own PR but are struggling to come up with some creative ideas and need advice and help on where to take your campaign we are offering a PR consultation package.
What you get:
- 60 minute online session to discuss your business, your current PR and marketing and some ideas
- Templates: Press release, media sheet
- Advice sheets: You will receive tips and hints on how to write a press release and compiling a press kit
- A personalised to do list based on the initial consultation
- 14 days email support
PR Tip 20/04 - Watch what you are saying
PR Tip 20/04
Watch what you are saying - it will come back to haunt you.
Twitter, facebook, myspace, forums - all great ways to promote your business and brand however, be careful about what you say. Making rude comments, bitching about products, companies, competitors - have you thought about who may stumble upon this information?
Just take a moment to think about it...when you’re looking at using a company how many of you google the company first? I know I do and I know that people around me do too. So you need to think about that when you post on sites such as twitter etc as these do show up in the search engines. Therefore - demolishing your hard work in 140 characters.
Watch what you are saying - it will come back to haunt you.
Twitter, facebook, myspace, forums - all great ways to promote your business and brand however, be careful about what you say. Making rude comments, bitching about products, companies, competitors - have you thought about who may stumble upon this information?
Just take a moment to think about it...when you’re looking at using a company how many of you google the company first? I know I do and I know that people around me do too. So you need to think about that when you post on sites such as twitter etc as these do show up in the search engines. Therefore - demolishing your hard work in 140 characters.
Sunday, 19 April 2009
Learning just to get along...
This may not seem like a PR tip but it is! Learning to get on with your competitors can be a really good way to not only network but to get extra business. I work with other PR companies on projects that they feel are more suited to my needs or projects they just can’t handle alone. By getting on with other businesses you open yourself up to a whole new world of work and not to mention one of the most important things - you get to keep an eye on what your competitors are actually doing.
I’m writing this as I’ve received a response to a survey I complied from another agency who’ve just shown themselves to be rude and quite frankly child like. Now, I know who this mystery respondent is I’ve vowed to ensure that I never pass on any leads or referrals to this company. Which is a shame as I’ve spoken to them on twitter several times and was actually quite impressed by the work they did.
Very rarely are you going to be the only business in your field, if you’re reading this now I’m sure that you are one of dozens, maybe even hundreds or thousands of businesses operating under the same activity. You aren’t going to get all the work all the time, learn from your competitors, get on with them, talk to them...this doesn’t mean you’re giving away all your secrets but you will learn things and make good contacts.
I’m writing this as I’ve received a response to a survey I complied from another agency who’ve just shown themselves to be rude and quite frankly child like. Now, I know who this mystery respondent is I’ve vowed to ensure that I never pass on any leads or referrals to this company. Which is a shame as I’ve spoken to them on twitter several times and was actually quite impressed by the work they did.
Very rarely are you going to be the only business in your field, if you’re reading this now I’m sure that you are one of dozens, maybe even hundreds or thousands of businesses operating under the same activity. You aren’t going to get all the work all the time, learn from your competitors, get on with them, talk to them...this doesn’t mean you’re giving away all your secrets but you will learn things and make good contacts.
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