Just 2 mistakes businesses make...

Just 2 mistakes that are often made when it comes to PR and marketing...Are you guilty of making these mistakes?

Stopping marketing and PR activities when you have customers.

This is such a common mistake. Just because you have work coming through the door at the moment it won't last without maintaining your PR and marketing campaigns. It's just plain old common sense. If you can't cope with the extra workload then of course it's a great time to bring someone else on board so keep reading.

Cutting down on marketing and PR when times are tough...

At the moment this is more prevalent than ever. With the economy taking a down turn it's vital that we look to our own businesses and make sure we do everything we can to keep them afloat. A lot of companies make the mistake to cut their PR and marketing budget when times get tough but think about it. If you cut your marketing and PR how are your potential customers going to know you are out there? You may feel that you're in a good position now with regular customers but what it one or maybe two customers were to stop using your company...? How would your business suffer? By continually keeping on top of your PR and marketing work you constantly grow awareness of your company therefore attracting new clients and keeping your company safe.


For more information on keeping your company in the spotlight then why not get in touch for a chat?

Rachael